LaCrosse GL Concept

When designers set out to capture the essence of Buick luxury for the LaCrosse GL concept vehicle, they looked to the fine cuisine, heirloom objects and enriching experiences the brand's customers savor. The design study is on display at the 2011 L.A. Auto Show.


Buick's color and trim designers worked from a palette of cabernet red, dark cocoa brown and caramel chocochino. They took inspiration from the burnished metal of antique jewelry, ombré patina on vintage guitars and flocked lining of keepsake boxes. For GL's French-stitched premium leather seats, the designers looked to the understated elegance of classic club chairs and contours of windswept sand dunes. And their use of smooth suede for the headliner is designed to invite one's touch like a favorite pair of gloves.

"The LaCrosse GL concept expresses Buick's distinctly human kind of luxury - one that is as warmly inviting as it is elegant and refined," said David Lyon, executive director of design. "The design cues that already distinguish the production LaCrosse - such as the premium leather-upholstered seats, ice blue ambient lighting and soft touch surfaces - are amplified in the GL and serve as inspiration for future Buick models."

Buick LaCrosse GL's cabernet red exterior paint is complemented by brushed and tinted chrome accents on the grille, door handles and deck lid, as well as around the windows, taillights and headlights. Machine-face, satin-finish 20-inch rims fill the wheel wells for a firmly planted appearance.